Job Responsibilities
- Support the VP, B2B Marketing’s strategy to establish channel marketing program goals, objectives, metrics and budget
- Deliver world-class partner service, including cultivating and managing key business relationships.
- Be able to balance the objectives of the partner with Kaspersky Lab’s objectives
- Work with channel marketing and National Reseller (LAR) and Value Add Reseller (VAR) channel sales teams to define program objectives, tactics and metrics
- Create scalable, repeatable and packaged marketing programs for partners
- Drive adoption of programs internally with channel teams and with partners, conducting marketing trainings, providing updates, and soliciting feedback from the channel teams and partners
- Develop and distribute channel communications to partners
- Maintain and update partner portal including design and content to reflect products, company news, partner selling tools, training, customer facing marketing collateral and partner marketing campaigns.
- Identify enhancements for partner program systems, including channel communications, partner portal, deal registration, and partner incentives
- Develop and document appropriate partner sales incentives in conjunction with channel sales and marketing team
- Conduct research to understand needs of partners and create programs that align, drive value, and deliver results
- Implement process to capture and track lead conversions and revenue generated from channel programs in Marketo and Salesforce.com.
- Prepare regular plans to be presented to key executives
- Manage relationships with outside agencies and consultants as required to effectively execute on programs and plans