Senior Director, Worldwide Channels Marketing
July 2011 – Present (3 years 10 months)San Jose
Responsible for leading the overall communication and marketing strategy for $1.6 billion channel organization, including programs, training, demand generation, events, recruitment, on-boarding, product launches, web, social media as well as employee, executive, field/sales and partner communications.
Grew Worldwide Channels Marketing and Communications team from 1 employee and a $0 budget to 8 employees and a more than $3 million budget annually
Helped grow commercial channel sales 23% from 2012 to 2014
Led the creation of the first Partner Summit, Intel Security’s premier global partner event attended by more than 500 partners and now recognized by the VAR Guy as a Top 100 Partner Event in the IT industry
Played a key role in Intel Security making CRN’s Best Companies to Partner With for 3 consecutive years
Tripled McAfee Channel Chief Twitter following (1,400+ followers), recognized by CDN as one of 13 Tweeting Channel Chiefs to Follow
Senior Manager, Strategic Communications Worldwide Partner Organization
January 2008 – July 2011 (3 years 7 months)
Responsible for leading the overall communication strategy and for driving global alignment for $32 billion partner organization, including crisis communications, executive communications, field/employee communications, partner communications, media (press/analyst) relations and social media.
Grew Worldwide Partner Organization Communications team from 1 employee and a $100,000 budget to its current state of 23 employees and a $600,000 budget
Helped pioneer the role of strategic communications at Cisco
Built the Cisco Partner Summit into the premier partner conference in the industry
Established Cisco’s Worldwide Partner Organizations as industry leaders in social media
Blog (Channels) – a “Top 5” Cisco blog, garnering nearly 1,000 views per post.
Led the global execution, including communications plan and positioning, of the highly complex and customer sensitive evolution of the Cisco and HP working relationship