Channel Marketing Program Manager Marketing Manager

Strategic thinker & innovative solution developer, focused on the delivery of successful marketing campaign development, business planning with positive sales & profitability results. Dynamic & results focused marketing leader with demonstrated record of achievement in developing strategic marketing programs resulting in sales growth & business profitability.

Proven expertise in effectively managing marketing initiatives including, co-marketing business planning with partners, product development, new product launches, with the ability to measure results on marketing investments.  Over 15 year of channel marketing experience, have been recognized for combining effective collaboration with strong analytical and planning skills that foster improved team efficiency and positive change.

PRIVATE – Southeast
Company is a wholesale IT distributors supporting organizations across the globe

Channel Marketing Program Manager, August 2012 – Present
● Responsible for developing and executing partner marketing demand generation programs and campaigns for North America Solution Provider partners along with, distributor partners.
● Combines an effective marketing mix including, strategy, tactics, target market acquisition and expected return on investment.
● Orchestrates the internal and external resources necessary to design, refine, build and launch marketing programs and campaigns to drive customer demand for both Company and the partners.
● Delivers marketing campaign results and generates feedback for continuous improvement in all marketing efforts.
● Collaborates with both internal and external sales organizations to develop and execute partner co-marketing activities for both existing and prospective partners
● Responsible for management of budgets

PRIVATE – Southeast
Company is a wholesale IT distributors supporting organizations across the globe.

Marketing Manager, February 2008 to August 2012
● Manage Company’s Marketing Planners, Marketing Coordinators and Traffic and Production teams that are responsible for the management and implementation of $28M budget for Company fiscal year 2013 (02.01.12 – 01.31.13)
● Oversee multiple vendor and single vendor marketing plans and objectives
● Oversee the asset and material collections for web, e-marketing and print materials
● Management of quarterly HP audits
● Management of quarterly financial tracking of jobs, accruals and forecasts.
● Management of our departments financial tracking tool
● Management of our departments project management tool

Sr. Product Development Specialist
E-marketing/Web and Print Advertising, December 2005 to February 2008
● Secured approximately $1.6M in custom annual web and e-marketing plans for Company fiscal year 2008
● Secured approximately $50K – $150K in quarterly vendor plans
● Lead for our financial tracking tool
● Responsible for managing approximately $8M – $12M annually in web and e-marketing products
● Responsible for the research on new products and competitive information
● Rollout new or enhanced e-marketing/ web and print advertising deliverables
● Develop and maintain e-marketing/web line cards, inventory and marketing proposals

Sr. Marketing Planner, Company, December 2004 – December 2005
● Create and maintain incremental marketing plans. Marketing plans were targeted to educate targeted resellers on the Company and company initiative.
● Responsible for the implementation and maintenance of company incremental budget
● Implemented and monitored reseller training and roadshows
● Support for all company local events dealing with incremental initiatives

Sr. Product Development Specialist, Events, July 2004 – December 2004
● Develop new local sales activities (i.e. lunch and learns, floor days, etc.)
● Research and develop industry events
● Develop and maintain local sales events calendar
● Work with upper management, inside sales and other support groups within the organization to develop and improve local sales events offerings
● Maintain and work on internal financial tracking database
● On strategic team to develop criteria and procedures for Roadmap replacement (Navigator)

Program Manager Enterprise Program, January 2003 – July 2004
● Develop proposals, development and planning of marketing plans and activities
● Track and understand budgets, discretionary funds and travel funds for the program
● Collaborate with internal stakeholders to ensure success of marketing program
● Ensure all financial aspects of deliverables were met and billed

Program Manager/Account Manager, Companies, April 2000 – January 2003
● Develop and implement marketing plans and activities
● Design comprehensive, pro-active marketing plans for each vendor
● Monitor all activities to ensure that they are being executed on time and are successful
● Responsible for sending sales communications
● Manage Co-op and MDF budgets of assigned vendors
● Design and manage implementation of all product division specific marketing such as focus months, multi-vendor promotions and advertising
● Serve as lead on event details and implementation
● Ensure all marketing jobs are closed and billed within SLA time frame
● Created annual plan of $650k for Company that focused on growing sales and breadth in the VAR arena
● Created and managed the Product Launch plan and activities
Associate Program Manager, Company, July 1999 – April 2000
● Managed budget spreadsheets for all divisions of Company (peripherals, networking, storage and systems)
● Oversaw marketing activities from beginning to end
● Responsible for creating and sending collateral for all activities
● Assisted in the development of marketing plans and objectives
● Responsible for sending sales communications

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